Branded content - and why FL is so much more than games...

So you all are hooked on mobile gaming. Which is great. And fun. And addictive if done right. And FL is a great tool for creating great little mobile games. No we cannot do Fifa 2008 or something like that - but we can create a hell of a Sudoku or Black Jack experience :-)

But something else we can do is create branded experiences for clients. Branded games. Branded content. Access to databases. Access to otherwise unreachable data. And for this FL 1.1 is a really cool tool. It allows us to develop rapidly. To create a consistent and very userfriendly experience. To create and maintain a data connection. And to deliver on the promise of why Mobile Marketing is such a powerful tool.

That promise is:If we can get your brand into the pocket of the consumer, then we can deliver your messages in a much more personal engaging manner - and the way to do it - is Adobe Flash Lite.

Now this is something that clients really want to hear. Lots of benefit for them - and not so big development budgets. :-)

Of course penetration of the FL player is an issue. Of course the access to the mobile internet is an issue. Of course the maturity of mobile content users is an issue. But they are not obstacles that cannot be overcome... We are working with lots of clients on lots of different projects with lots of different business models. But they all have in common that the mobile is a really cool platform - and that the potential for creating something unique in the field of marketing is enormous.

So I wanna get your feedback - how do you see this? Whats your impression of Flash Lite and og mobile marketing? And how do you see this evolving?

Check out http://wap.lbi.dk/samples.php for examples from your PC or Flash Lite enabled cell phone or device.